Because it is simple to report the data when you want to study the findings from a few questions when you ask questions that are pertinent to a particular issue. The best usage of a Likert scale survey is for a series of questions centered on a single subject. Why is the Likert Scale Questionnaire so popular? #1 Best for a survey with a single focus. Why is the Likert Scale Questionnaire so popular? When you want to find out what the viewers of a webinar enjoyed about it.When you want to find out what clients think about receiving their orders.To know the quality of the services provided by the customer service team.When you wish to comprehend how your clients have used your product.When you desire to learn what consumers think of your new product.When can you utilize surveys with a Likert scale: Respondents are thus free to select their responses without feeling compelled.īecause of the increased audience response rate, this surveying technique is well-liked by the vast majority of surveyors and researchers. It provides pre-populated answer possibilities with a neutral middle, as well as positive and negative attitudes. It is currently the method of choice for gauging audiences’ attitudes and opinions regarding particular goods, services, and brands. Rensis Likert, a social psychologist, created it in 1932. For the survey creator to acquire a comprehensive understanding of people’s perspectives, the response options vary from Strongly Agree to Strongly Disagree.Īll Likert scales also have a middle option, such as “neither agree nor disapprove,” for people who are undecided about the issue. Likert Scale Questionnaire Survey What is the Likert Scale Questionnaire?Ī questionnaire with a five- or seven-point scale is known as a Likert scale.
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